Ripley’s Aquarium Canada

An ad campaign for the Ripley's Aquarium of Canada's captivating octopus exhibit, showcasing the mesmerizing Giant Pacific octopuses (GPO). The campaign highlighted fascinating facts about GPOs, such as their remarkable ability to camouflage by changing their color and texture through chromatophores. The campaign's vision was to create interactive out-of-home (OOH) posters and engaging social media posts, enhancing visitor engagement and awareness about these masters of camouflage. Creative direction, copywriting, and photo manipulation by Maya Rojas.